Omar Disseny
Sr. Social Media Communication Strategist – Moët & Chandon
Simply fantastic how they translated the Maison’s guidelines into an Italian style.
The no-brainer option to launch your brand in Italy
is a creative digital marketing agency, independent and globally minded. Founded in Italy 18 years ago, with offices in Milan and Florence, we combine local insight with international experience to grow your brand.
Our clients range from global corporations to startups and ambitious small and medium sized companies that think big about the Italian market.
Go Italian or go invisible
Go Italian or go invisible
Italy is not just another language on your drop down. It is a way of talking, joking, selling and even complaining that is completely its own. Work with an agency that actually lives here - not one that simply feeds your English copy into a translator.
We have seen it too many times:
- 🌍Global campaign, perfect in English.
- 📝Literally translated into Italian.
- 🚀Expensive launch.
- 🤫Silence.
We help you avoid that.
We keep your brand's global essence, then rebuild the message for Italian culture, humour and habits - from headlines and visuals to social replies and influencers.
Go Italian or go invisible
Italy is not just another language on your drop down. It is a way of talking, joking, selling and even complaining that is completely its own. Work with an agency that actually lives here - not one that simply feeds your English copy into a translator.
We have seen it too many times:
- 🌍Global campaign, perfect in English.
- 📝Literally translated into Italian.
- 🚀Expensive launch.
- 🤫Silence.
We help you avoid that.
We keep your brand's global essence, then rebuild the message for Italian culture, humour and habits - from headlines and visuals to social replies and influencers.
Go Italian or go invisible
Pick a partner who has already taken brands like yours into Italy.
Pick a partner who has already taken brands like yours into Italy.
You do not need another agency learning on your budget.
Figmenta has spent 18 years helping international brands enter and grow in Italy - from global corporations to funded startups across beauty, fashion, lifestyle, tech and more.
We know what usually goes wrong and what needs to be in place:
- 🏛️Positioning that makes sense in Italy, not only on your global brand book.
- 🧭A launch plan your leadership understands and approves.
- 🚀Campaigns that can start lean and scale once the numbers are there.
Our work has helped brands from Germany, Switzerland, Austria, the Nordics, the UK and the US turn "Italy is complicated" into "Italy is one of our best performing markets".
You are not our first launch. You are the next success story we want to write.
Pick a partner who has already taken brands like yours into Italy.
Pick a partner who has already taken brands like yours into Italy.
You do not need another agency learning on your budget.
Figmenta has spent 18 years helping international brands enter and grow in Italy - from global corporations to funded startups across beauty, fashion, lifestyle, tech and more.
We know what usually goes wrong and what needs to be in place:
- 🏛️Positioning that makes sense in Italy, not only on your global brand book.
- 🧭A launch plan your leadership understands and approves.
- 🚀Campaigns that can start lean and scale once the numbers are there.
Our work has helped brands from Germany, Switzerland, Austria, the Nordics, the UK and the US turn "Italy is complicated" into "Italy is one of our best performing markets".
You are not our first launch. You are the next success story we want to write.
Full service for your launch - powered by humans and AI that actually work together.
Full service for your launch - powered by humans and AI that actually work together.
You need strategy, content, media, CRO, email, influencers, landing pages, reporting - all moving in the same direction. That is why we work as a full service partner for Italy.
Inside Figmenta you get:
- 🧠Strategy, media buying and creative under one roof.
- ✨Content, video and social produced with smart AI workflows and strong human taste.
- 🤖AI agents to speed up research, reporting and testing - so we spend more time on decisions, not on slides.
We are obsessed with using AI where it creates real leverage and leaving humans where judgement and taste matter.
You get the speed and efficiency of an AI driven team, with the reliability of people who have launched brands in Italy for almost two decades.
Full service for your launch - powered by humans and AI that actually work together.
You need strategy, content, media, CRO, email, influencers, landing pages, reporting - all moving in the same direction. That is why we work as a full service partner for Italy.
Inside Figmenta you get:
- 🧠Strategy, media buying and creative under one roof.
- ✨Content, video and social produced with smart AI workflows and strong human taste.
- 🤖AI agents to speed up research, reporting and testing - so we spend more time on decisions, not on slides.
We are obsessed with using AI where it creates real leverage and leaving humans where judgement and taste matter.
You get the speed and efficiency of an AI driven team, with the reliability of people who have launched brands in Italy for almost two decades.
Full service for your launch - powered by humans and AI that actually work together.
Feel confident putting your brand in the hands of people who’ve already made brands like yours happy.
Maria Saripas
Marketing Director – Miin Cosmetics
We launched in Italy with them and we’re still enthusiastic today.
Anne Waffenschmidt
International Marketing Manager - Lavera
Our collaboration with Figmenta was key in adapting our message to the Italian audience. Their strategic guidance and hands-on execution enhanced our consistency and strengthened our positioning across social media channels.
Michael Andruis
EMEA Marketing Lead – Pokémon GO
TikTok in Italy has simply exploded. Well done! Wonderful communication and incredible attention to detail.
Faisal Al-Mutairi
Global CMO – iOUD
A boutique-style approach that shaped both our initial meetings and the work throughout, leading to excellent first results that exceeded expectations on the Italian market.
Omar Disseny
Sr. Social Media Communication Strategist – Moët & Chandon
Simply fantastic how they translated the Maison’s guidelines into an Italian style.
Maria Saripas
Marketing Director – Miin Cosmetics
We launched in Italy with them and we’re still enthusiastic today.
Anne Waffenschmidt
International Marketing Manager - Lavera
Our collaboration with Figmenta was key in adapting our message to the Italian audience. Their strategic guidance and hands-on execution enhanced our consistency and strengthened our positioning across social media channels.
Michael Andruis
EMEA Marketing Lead – Pokémon GO
TikTok in Italy has simply exploded. Well done! Wonderful communication and incredible attention to detail.
Faisal Al-Mutairi
Global CMO – iOUD
A boutique-style approach that shaped both our initial meetings and the work throughout, leading to excellent first results that exceeded expectations on the Italian market.
